Equity Advisory
Overview
The Cultured Group structures equity partnerships for companies solving meaningful problems with creators who are deeply aligned with their mission.
Creator equity is an emerging model with no one-size-fits-all approach. Over the past two years, we’ve developed a structured process to guide both companies and creators through this journey.
Finding the right long-term partner takes time. Our typical process spans 4–6 months, during which we identify high-potential creators, build working relationships, and establish long-term, equity partnerships where appropriate.
We’re most often engaged by companies to provide these equity advisory services.
Companies we work with
Compelling piece of science or technology
There must be an innovation that enables a truly differentiated offering - one that can create an entirely new product category or reshape an existing one.
Solving an important problem
Every company we work with has a clear mission and a deep understanding of its purpose. The company must be improving peoples’ lives in a tangible way.
Transparency is essential
Companies must prioritize supply chain visibility so customers clearly understand what they’re consuming and how it’s made.
what we offer
LET’S WORK TOGETHERCultured Group structures long-term equity-based relationships with creators that can drive substantial value to your business over the long term. Below is a list of services we provide to companies related to creator equity.
Determine Overall Creator Strategy
Identify where creators can add the most value and how to best align their influence with the company's short, medium, and long-term objectives.
Establish Creator Equity Structure
Evaluate different equity compensation models and prepare customized structures that fit both the company’s and creator's needs.
Creator Deep Dives
Conduct market analysis and category-specific reports to help companies identify the optimal mix of creators who both align with the company’s mission and are seeking longer-term relationships.
Prepare Company Materials
Develop deal memos, presentations, and other due diligence materials to present to agents and creators.
Outreach & Relationship Building
Facilitate a series of phone calls and meetings with agents and creators.
Negotiate & Structure Deals
Advise on key deal points, prepare term sheets, and negotiate terms directly with the agents and creators
We connect creators with equity opportunities in mission-driven startups that align with their personal brand and values. Equity deals offer creators a powerful way to diversify income, build long-term wealth, and extend their impact beyond content creation.
Source High-Impact Startups
Identify companies that align with the creator’s short, medium, and long-term goals.
Pre-Vet Companies
Conduct due diligence and assess startups from an investor perspective, saving time for creators and agents.
Facilitate Key Meetings
Organize meetings between creators, agents, and company leadership.
Advise on Equity Structures
Guide creators and agents in structuring equitable, strategic partnerships.
Insights
Take a look At our other services
