One that flips the traditional path of building a business. Creators begin with trust, distribution, and a shared narrative around a niche, then layer on the products and technology that best serve their communities.
It’s against this backdrop that we see a need for new forms of capital and services to help creators grow beyond content and build meaningful businesses that solve real-world problems.
About CULTURED GROUP
There is no more creator economy, it’s just the economy.
CRE · A · TOR
[krē-ˈā-tər] : noun
An individual who becomes a best-in-class authority in a high-value category that commands a deeply committed community.
Let’s Take A Step Back
One of the most profound impacts of the internet is its ability to connect people around niche topics and interests. This shift has fundamentally changed how we interact, spend our time, and make purchasing decisions.
At the same time, the internet has given individuals unprecedented reach—enabling many to become community leaders who earn trust and build deep relationships with their audiences. This is happening as public trust in traditional institutions declines, and we increasingly turn to creators to entertain, educate, and recommend products across all areas of our lives.
A new class of entrepreneurs is emerging
OUR BELIEFS
Purpose
Creators should use their influence and platforms to address important problems and help to improve society.
Coordinated Chaos
We must find better ways to coordinate and support the creator economy, while allowing it to remain decentralized and chaotic.
Power
Creators are the atomic unit of the future - they are the ones that can build community, change culture, and move mountains.
Massive Distribution
Creators have built audiences of unprecedented scale and represent the biggest distribution channel that has ever existed.
Influence
Creators will become the primary driver of consumption habits and influence purchase decisions in all product categories.
Going Direct
Creators have the ability to bypass the middlemen and gatekeepers that currently dominate our economy.
Meet THE TEAM
Scott Van den Berg
Co-founder & Managing Partner
Serial entrepreneur in the creator economy space and active angel investor with 14 investments in creator-founded brands.
Jordan Wolfe
Co-founder & Chairman
Entrepreneur and active angel investor focused on changing our systems of production and building a more decentralized economy.
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