Co-Branded Product Program
Overview
Cultured Group’s co-branded product program brings a company together with multiple creators to launch a series of co-branded product lines in a coordinated, strategic way. Each product rollout is timed and managed to build a durable direct distribution channel vs a one-off spike in sales.
Creators earn income through a revenue share and have the opportunity to grow their personal brands without taking on the financial or operational burden of launching a business. It combines a company’s strength in formulation, manufacturing, and logistics with a creator’s expertise in content creation and marketing.
We developed this program in response to a clear need: Many creators want to expand beyond content into products, but don’t want to become operators. Meanwhile, companies are seeking long-term, deeper relationships with creators vs one-off marketing campaigns.
Our co-branded product program has proven to be an effective way for companies and creators to establish working relationships that can evolve into deeper partnerships, including equity-based structures.
How We’re Different
Most product collaborations—or “collabs”—don’t work. They often launch with a splash, but quickly fade into irrelevance. They’re too often focused on selling more stuff with products that rarely improve people’s lives or connect to a larger mission. Worse, they’re often disconnected from a company’s broader strategy and operations, limiting long-term impact. Our co-branded product program is different.
It’s not about one-off product drops. It’s about building a coordinated series of collaborations between a brand and a community of creators. Each creator operates independently with their audience, but together they form a strategic, scalable distribution channel.
We only work with companies developing unique products that have the ability to disrupt existing categories or create entirely new ones.
Companies we work with have a clear mission and story to tell that goes well beyond selling more stuff.
Industry Standard vS Cultured Group
Industry Standard
Cultured Group
Objective of collaboration
Sell more stuff
Solve an important problem
Type of product
Lack of meaningful differentiation
Differentiated;
Improves people’s lives
Improves people’s lives
Launch strategy
One-off;
not coordinated
not coordinated
Several;
high level of coordination
high level of coordination
what we offer
Get in touchWe have created an efficient, structured process for companies to develop a series of co-branded product lines alongside creators. We help companies with the following:
Determine the appropriate size and scope of a co-branded product line that aligns with your broader goals and objectives.
Create the appropriate legal structure and set of standardized agreements for a co-branded product line.
Ensure that the co-branded product line creates value for each creator you work with to ensure a win-win relationship.
Identify and introduce you to creators who are deeply connected to your company's mission.
Negotiate and structure the terms of each co-branded line with creators and their agents.
We have created a well-designed process and a set of standardized agreements to help agents and creators co-develop product lines alongside mission-aligned companies.
Creators can launch their own co-branded line of products without a substantial upfront investment.
Brand handles all product formulation, warehousing, logistics, and fulfillment so you can remain focused on what you do best - content creation and marketing.
Structured as a revenue-share so you can create additional revenue streams and continue building your own brand without the burden of running a business.
Case studies
Let’s Build
product collabs differently
product collabs differently
Interested in exploring our co-branded product program?
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