Brand Partnerships
Overview
Brand deals are the lifeblood of the creator economy, accounting for over 90% of creator revenue. That said, creators often have to choose between earning a living and maintaining their independence. This requires a different approach where a brand should not be paying creators just to push products, but to help inform their audience. That’s why we create and manage campaigns that focus on independent, objective content. This gives creators an opportunity to share honest, evidence-based insights that builds additional trust and authority in their category.
Below are the types of content formats we support:
Side-by-Side Product Comparisons
Compare two or more products, services, or approaches with clear pros/cons.
"How It’s Made" Breakdowns
Trace the production journey of a product to evaluate quality and transparency.
Third-Party Data Spotlights
Highlight existing lab results, certifications, or public reports and explain what they mean for consumers.
Real-World Testing Product Reviews
Show how a product performs in everyday scenarios with honest commentary and unedited outcomes.
Myth vs. Fact
Debunk common misconceptions in the category and replace them with clear, evidence-based information.
Explainer Series
Break down complex topics (e.g., how a type of product works or how to read a label) in a repeatable, clear format.
We prioritize building meaningful, long-term relationships between companies and creators. A brand deal shouldn’t be the end goal—it should be the start of something deeper.
what we offer
LET’S WORK TOGETHERWe design and manage campaigns for brands in a holistic manner. We believe in facilitating high-value creator partnerships where the brand deal should just be the first step in a much deeper relationship. This leads to high-value partnerships that not only boost credibility for both the brand and the creator, but also better inform the public and contribute to improving lives. We’re highly selective about the brands we work with.
Brand Requirements
Campaigns must align with our thesis around improving peoples lives; strong focus on improving human and planetary health.
Allow a high level of creative freedom to creators.
Must be comfortable with creators providing objective, informative content.
Interest in spreading campaign budgets across multiple creators.
Services Offered
Strategic guidance on aligning campaign objectives and identifying the highest-value creators.
Manage campaign budgets and allocate across a broad range of creators.
Negotiate deals and contracts with agents and creators.
Provide comprehensive reporting on campaign performance.
We’re not talent agents. We help agents bring high-value, vetted opportunities to their clients.
We require brands to offer a high degree of creative freedom and allow space for creators to share honest, objective information.
We only work with brands and organizations that have a genuine mission to improve people’s lives. That means you, as a creator or talent agent, can work with companies you’re proud to stand behind.
Every brand is carefully vetted by our team before being introduced to our network of agents and creators. This ensures that every opportunity reflects the values and standards you uphold.
If you’re an agent or creator interested in these types of campaigns, we’d love to understand what you’re currently looking for, what’s next for you, and your longer-term goals—so we can bring the most relevant opportunities your way.
Case studies
Say goodbye
to the corporate rat race
to the corporate rat race
Interested in exploring our brand partnerships?
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