Investment | Cultured Group — Seed Capital for Creator Ventures

Overview

Creators have flipped the traditional model of building businesses. Individuals now build audiences and distribution through content before launching products. This shift demands a new approach to capital formation that’s tailored to how modern creator-led businesses operate.

We know what we’re looking for, but stay flexible in how we invest. We deploy capital from our own balance sheet—so we can move extremely fast when needed. That said, we also reserve the right to take our time when the situation calls for it. Post-investment, we don’t get involved in day-to-day operations. Instead, we offer strategic guidance, operational insight, and high-value connections—only when it’s useful.

We typically invest through two core structures, but remain open to creative financing structures when they make sense.

How We Invest

Creator-as-a-Company

We invest directly into a creator’s holding company and take a minority equity position.

Creates aligned incentives where we are a part of everything the creator builds, not just one-off ventures. We don’t invest in aspiring celebrities or traditional influencers, we back top-tier creator entrepreneurs that:

Command real authority in their field, whether through formal training or self-taught expertise.

Seek to build businesses that address real-world challenges and meaningfully improve peoples’ lives.

Strike the right balance between being informative and entertaining.

Operate in spaces where we can add meaningful value via our expertise and connections.

Creator-Led Or Creator-Founded Ventures

We invest in ventures founded by creators or startups whose primary distribution strategy is driven by creators.

We take a minority equity position similar to our holding company-level investments. We don’t invest in companies just trying to sell more stuff. We back companies that have:

Compelling science or technology: must have a clear innovation that can transform an existing product category or enable a new one.

Creator–product–market fit: must have deep alignment with the creator’s personality, audience, and content to create a strong moat.

Transparency: Supply chain visibility must be core to the company so customers know what they’re consuming and how it’s made.

Strong operational team: must have an A+ team to manage day-to-day operations, enabling creators to focus on what they do best.

Alternative Structures

We have found that equity is not always the best fit for a creator so we will invest in other structures, where appropriate.

We have found that equity is not always the best fit in this new paradigm of distribution-before-product. We’re open to alternative structures that meet the needs of creators and their ventures and will look at them on a case-by-case basis. These include:

Convertible debt

Purchase order financing

Working capital loans

Investment Terms

Initial Investment

Up to $250,000 per creator or venture

Ownership

Minority equity positions

Industry Focus

Sector-agnostic

Stage

Early - we are often one of the first checks in and back creators at the earliest inflection points.

Follow-on Investment

We reserve capital for follow-on investments and maintain pro-rata rights for future rounds of funding.

Network

We have a strong network of angel investors and venture funds we can introduce you to for additional financing needs. When appropriate, we also support larger raises through our syndicate.

Investments

We have made more than 30 angel investments and are LPs in several venture funds. Below are a few recent creator-related investments.

The Creator Economy Needs A New Approach to Capital .

Overview

How We Invest

Investment Terms

Investments

Dynamic Green Products

Freaks of Nature

FYR